{"id":2691,"date":"2023-01-17T14:37:04","date_gmt":"2023-01-17T14:37:04","guid":{"rendered":"https:\/\/armourcoat.orangerycreative.com\/en\/?post_type=case_study&p=2691"},"modified":"2023-01-26T16:27:09","modified_gmt":"2023-01-26T16:27:09","slug":"wakefields-jewellers","status":"publish","type":"case_study","link":"https:\/\/armourcoat.orangerycreative.com\/en\/case-study\/wakefields-jewellers\/","title":{"rendered":"Wakefield Jewellers"},"content":{"rendered":"\n
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Wakefield Jewellers<\/h1> \n
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Wakefields’ “wow” factor<\/h2>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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\n Location:<\/strong>\n Wakefields Jewellers, Horsham <\/div>\n \n
\n Architect:<\/strong>\n Innovare Design <\/div>\n \n \n
\n Photographer:<\/strong>\n TobyPhillipsPhotography.co.uk <\/div>\n <\/div>\n \n \n \n
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\n \n Decorative Paint <\/span>\n \n \n Perlata <\/span>\n <\/div>\n\n
\n Oyster Pearl <\/div>\n <\/div>\n <\/div>\n\n
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PROJECT<\/h2> \n

Armourcoat\u2019s Perlata architectural coating brings a pearlescent quality to Wakefields in Horsham, enhancing the fine gemstones, jewellery and watches on display in the Sussex store.<\/p>\n

Wakefields has a family heritage spanning more than 100 years and four generations, focussed on delivering personalised service to match its fine jewellery and iconic watch brands.<\/p>\n

To coincide with expansion of its Rolex showroom, Wakefields invested in a full store redesign. The objective was to elevate the customer experience and create a luxury boutique feel whilst retaining the warmth and charm of the store. Retail design consultant Innovare Design blended high-end design details to deliver a theatrical space, balanced with creation of a series of discreet personal consultation rooms.<\/p>\n

The choice of Armourcoat\u2019s Perlata architectural coating in neutral shades has helped to deliver the ambience demanded. The subtle shimmer of the coating, achieved through inclusion of pearlescent pigments, highlights the contemporary, luxury feel without overpowering accent features, transforming light within and enhancing the pieces on display.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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The right finish for the project<\/h2> \n

Armourcoat Perlata is an architectural coating system available in 96 colours. Created from a matte basecoat and multiple pearlescent topcoat layers, Perlata is formulated to prevent mould, mildew and bacterial growth making it suitable for use in most internal environments, including bathrooms and swimming pools. It has a low VOC and is stain resistant and can be scrubbed\/wiped clean.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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We explored different finishes that would exude a contemporary, luxury feel that would sit comfortably alongside the Wakefields offer. It needed to enhance, and add to, the layering of details of the scheme rather than overpower them.<\/p>\n

\u201cQuite simply, Perlata was the right finish for the project. Its beautiful iridescent quality transforms the light as you move through and around the store. The finished scheme looks stunning and Perlata is one of the finishes that helps deliver the \u2018wow\u2019 factor the client was looking for.<\/p>\n

\u201cArmourcoat was very helpful and supportive, especially bearing in mind much of the shop-fitting took place during and in-between lockdowns.<\/p>\n\n

\n Lloyd Blakey, Innovare Creative Director <\/div>\n <\/div>\n <\/div>\n\n \n
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Perlata was the perfect system to achieve a luxury wall finish to compliment the rest of the store. We like to create theatre and stories when our customers come in; Perlata gives us a chance to talk about the application and sparkle, which customers have loved.<\/p>\n\n

\n Dominic Wakefield, Wakefields Managing Director <\/div>\n <\/div>\n <\/div>\n\n \n
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Products<\/h2>\n
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\n \n Decorative Paint <\/span>\n \n \n Perlata <\/span>\n <\/div>\n\n
\n Oyster Pearl <\/div>\n <\/div>\n <\/div>\n\n
\n \n Order Sample <\/a>\n \n \n Specify Finish <\/a>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"featured_media":2692,"template":"","case_study_category":[12],"class_list":["post-2691","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-commercial"],"acf":[],"yoast_head":"\nWakefield Jewellers - Armourcoat UK<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wakefield Jewellers - Armourcoat UK\" \/>\n<meta property=\"og:url\" content=\"https:\/\/armourcoat.orangerycreative.com\/en\/case-study\/wakefields-jewellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Armourcoat UK\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-26T16:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/armourcoat.orangerycreative.com\/en\/wp-content\/uploads\/sites\/2\/2023\/01\/wakefields-jewellers-decorative-paints-perlata-47-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/armourcoat.orangerycreative.com\/en\/case-study\/wakefields-jewellers\/\",\"url\":\"https:\/\/armourcoat.orangerycreative.com\/en\/case-study\/wakefields-jewellers\/\",\"name\":\"Wakefield Jewellers - 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